What are some effective case studies on A/B testing?

What are some effective case studies on A/B testing?

There are several notable case studies on A/B testing. For instance, Netflix used A/B testing to optimize its recommendation algorithm, resulting in a significant increase in user engagement.

Can you give me another example?

Sure! Booking.com frequently conducts A/B tests to improve their website's conversion rates. One test revealed that changing the color of the 'Book Now' button increased clicks by 10%.

What metrics do companies usually track during A/B testing?

Companies typically track metrics like conversion rate, click-through rate, user engagement, and revenue per visitor to evaluate the effectiveness of their A/B tests.

How can I start A/B testing for my website?

To start A/B testing, identify a specific goal, create two versions of a webpage, use a testing tool to split traffic, and analyze the results to see which version performs better.