What are some effective case studies on product bundles?
One notable case study is from a software company that bundled its products, resulting in a 30% increase in sales.
Can you provide more details about that case study?
Sure! The company offered a bundle that included three software products at a discounted rate, which appealed to customers looking for comprehensive solutions.
What other industries have successfully used product bundling?
Retail and telecommunications are two industries where bundling has proven effective, often leading to higher customer retention.
Are there any risks associated with product bundling?
Yes, risks include potential undervaluation of individual products and customer confusion if bundles are not clearly communicated.
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