What are some case studies on business resilience?

What are some case studies on business resilience?

There are several notable case studies on business resilience. For instance, after Hurricane Katrina, many businesses in New Orleans adapted by diversifying their services and investing in technology to improve operations.

Can you give me another example?

Sure! During the COVID-19 pandemic, companies like Zoom and Peloton saw a surge in demand. They quickly scaled their operations and adapted their marketing strategies to meet the new needs of consumers.

What strategies did these companies use to adapt?

They focused on enhancing their digital infrastructure, improving customer engagement through online platforms, and being flexible with their service offerings to cater to changing consumer behaviors.

How can small businesses apply these lessons?

Small businesses can start by assessing their vulnerabilities, investing in technology, and being open to pivoting their business models based on market demands.