What are some effective case studies on crisis communication?

What are some effective case studies on crisis communication?

One notable case study is the Tylenol crisis in 1982, where Johnson & Johnson effectively managed a product tampering incident.

What strategies did they use during that crisis?

They prioritized transparency, communicated openly with the public, and took swift action by recalling the product.

Are there other examples of successful crisis communication?

Yes, another example is the response by Starbucks during the racial bias incident in 2018, where they closed stores for racial bias training.

What can organizations learn from these case studies?

Organizations can learn the importance of quick response, transparency, and taking responsibility to maintain trust.