What are some case studies on culture and change in organizations?
There are several notable case studies, such as the transformation at IBM in the 1990s and the cultural shift at Zappos. Would you like details on a specific one?
Yes, tell me about IBM's transformation.
IBM's transformation involved a shift from hardware to software and services, led by CEO Lou Gerstner. He emphasized a customer-centric culture and innovation.
What challenges did they face during this change?
IBM faced resistance from employees accustomed to the old ways, as well as the need to retrain staff and redefine their corporate identity.
How did they measure the success of this transformation?
Success was measured through financial performance, employee engagement surveys, and customer satisfaction metrics, showing significant improvement post-transformation.
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