What are some effective case studies on deep linking in eCommerce?

What are some effective case studies on deep linking in eCommerce?

Deep linking in eCommerce allows users to navigate directly to specific products or pages. One notable case study is from ASOS, which saw a 20% increase in conversion rates after implementing deep links in their marketing campaigns.

Can you provide another example?

Sure! eBay used deep linking to enhance their mobile app experience, resulting in a 30% increase in user engagement and a significant boost in sales.

What challenges did these companies face?

Both ASOS and eBay faced challenges in ensuring that their deep links were correctly configured and that they provided a seamless user experience across different devices.

How can I implement deep linking for my eCommerce site?

To implement deep linking, start by defining your key product pages, then use URL schemes or universal links to create direct links. Ensure your app or website can handle these links effectively.