What are some effective case studies on donor engagement?
There are several impactful case studies on donor engagement. For instance, the 'GiveDirectly' initiative has shown how direct cash transfers can enhance donor trust and engagement.
Can you tell me more about the GiveDirectly initiative?
Sure! GiveDirectly allows donors to send money directly to people in need, which has increased transparency and trust, leading to higher donor retention.
What strategies did they use to maintain donor engagement?
They focused on regular updates, showcasing the impact of donations, and involving donors in the decision-making process.
Are there other organizations with similar success?
Yes, organizations like 'Charity: Water' and 'Kiva' also have successful donor engagement strategies that emphasize transparency and storytelling.
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