What are some effective case studies on internet advocacy?

What are some effective case studies on internet advocacy?

There are several impactful case studies on internet advocacy. One notable example is the Ice Bucket Challenge, which raised awareness and funds for ALS. Another is the #MeToo movement, which utilized social media to amplify voices against sexual harassment.

Can you tell me more about the Ice Bucket Challenge?

Sure! The Ice Bucket Challenge went viral in 2014, encouraging people to dump ice water on themselves and donate to ALS research. It raised over $220 million and significantly increased awareness of the disease.

What strategies made the #MeToo movement successful?

The #MeToo movement's success can be attributed to its grassroots nature, the use of social media for widespread sharing, and the powerful testimonies of survivors that resonated with many.

Are there any lessons learned from these case studies?

Yes, key lessons include the importance of emotional engagement, leveraging social media for outreach, and creating a sense of community among advocates.