What are some effective case studies on online profiling?
There are several notable case studies on online profiling. One example is the use of data analytics by Target to predict customer behavior.
Can you tell me more about the Target case study?
Sure! Target used data mining techniques to analyze purchasing patterns and predict when customers might be expecting a baby, allowing them to send targeted advertisements.
What ethical concerns arise from online profiling?
Ethical concerns include privacy invasion, data security, and the potential for discrimination based on profiling data.
Are there any regulations governing online profiling?
Yes, regulations like GDPR in Europe and CCPA in California aim to protect consumer data and ensure transparency in profiling practices.
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