What are some case studies on website load time?

What are some case studies on website load time?

There are several interesting case studies that highlight the impact of load time on user experience and conversion rates. For instance, Amazon found that every 100 milliseconds of latency cost them 1% in sales.

Can you share more details about that Amazon case study?

Sure! Amazon's study revealed that faster load times led to increased customer satisfaction and higher sales. They implemented various optimizations, which resulted in significant revenue growth.

Are there other companies that have improved their load times?

Yes, companies like Walmart and Google have also conducted studies. Walmart improved their load time by 2 seconds, which increased conversions by 2%. Google found that reducing load time by just 0.5 seconds led to a 20% increase in traffic.

What strategies did these companies use to improve load times?

They employed strategies like image optimization, reducing server response times, and leveraging browser caching to enhance load performance.