What are some effective case studies on marketing segmentation?

What are some effective case studies on marketing segmentation?

There are several notable case studies on marketing segmentation. For instance, Coca-Cola used segmentation to target different demographics with tailored products like Diet Coke and Coca-Cola Zero.

Can you give me another example?

Sure! Nike effectively segments its market by targeting different sports enthusiasts with specific products, like running shoes for runners and basketball shoes for basketball players.

How do these companies determine their segments?

Companies often use demographic, psychographic, and behavioral data to identify and analyze their market segments, allowing them to tailor their marketing strategies.

What are the benefits of marketing segmentation?

The benefits include more targeted marketing, improved customer satisfaction, and increased sales as companies can meet the specific needs of different segments.