What are some case studies on page speed and its impact on conversions?
An example of an AI chatbot conversation about case studies linking page speed to conversion rates.
What are some case studies on page speed and its impact on conversions?
There are several case studies that highlight the correlation between page speed and conversion rates. For instance, a study by Google found that a 0.1 second delay in load time can decrease conversions by 7%.
Can you give me another example?
Sure! Amazon reported that every 100 milliseconds of latency cost them 1% in sales. This shows how critical page speed is for e-commerce.
What about smaller websites? Do they see similar effects?
Absolutely! Smaller websites also experience significant drops in conversions with slower load times. A case study on a travel site showed a 20% increase in bookings after improving their page speed.
What tools can I use to measure my page speed?
You can use tools like Google PageSpeed Insights, GTmetrix, and Pingdom to measure and analyze your page speed.
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