What are some case studies on qualitative metrics?
Qualitative metrics focus on understanding user experiences and behaviors. One notable case study is from a tech company that used user interviews to improve their product design.
Can you give me more details about that case study?
Sure! The company conducted in-depth interviews with users to gather insights on their pain points. This led to significant design changes that improved user satisfaction by 30%.
What qualitative methods did they use?
They employed methods like user interviews, focus groups, and observational studies to gather rich, qualitative data.
How can I apply these methods to my own research?
You can start by defining your research questions, selecting a target audience, and then using interviews or focus groups to gather insights.
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