What are some successful case studies on rebranding?

What are some successful case studies on rebranding?

One notable case study is the rebranding of Airbnb. They shifted from a focus on budget accommodations to a more premium experience, which helped them attract a wider audience.

What strategies did they use during the rebranding process?

Airbnb focused on enhancing their brand image through high-quality visuals, user-generated content, and emphasizing unique experiences over just lodging.

Can you give me another example?

Sure! Another example is Dunkin' Donuts, which rebranded to simply 'Dunkin'' to emphasize their coffee offerings and modernize their image.

What impact did that have on their sales?

The rebranding helped Dunkin' attract a younger demographic and led to a significant increase in coffee sales, boosting overall revenue.

Are there any risks associated with rebranding?

Yes, rebranding can alienate existing customers if not done carefully, and it may also require significant investment.