What are some successful case studies on market segmentation?

What are some successful case studies on market segmentation?

There are several notable case studies on market segmentation. For instance, Coca-Cola uses segmentation to target different demographics with tailored products.

Can you give me more details about Coca-Cola's approach?

Coca-Cola segments its market based on age, lifestyle, and preferences, offering products like Diet Coke for health-conscious consumers.

What other companies have successfully used segmentation?

Nike is another great example. They segment their market by athlete type and activity, creating specialized products for runners, basketball players, and more.

How can I apply these strategies to my business?

You can start by identifying your target audience, analyzing their needs, and creating tailored marketing strategies to meet those needs.