What are some successful case studies on social media sponsorships?

What are some successful case studies on social media sponsorships?

There are several notable case studies. For instance, Nike's partnership with influencers on Instagram significantly boosted their brand engagement.

Can you give me more details about Nike's campaign?

Sure! Nike collaborated with top athletes and fitness influencers, creating authentic content that resonated with their audience, leading to a 30% increase in online sales.

What other brands have had success with social media sponsorships?

Coca-Cola's #ShareaCoke campaign is another great example. They used personalized bottles and social media to engage customers, resulting in a 500% increase in social media mentions.

How can small businesses leverage social media sponsorships?

Small businesses can partner with micro-influencers who have a loyal following. This often leads to higher engagement rates at a lower cost.