What are some case studies on the impact of sponsorship?

What are some case studies on the impact of sponsorship?

There are several notable case studies that illustrate the impact of sponsorship. For instance, the partnership between Nike and the NFL has significantly boosted brand visibility and sales for both parties.

Can you give me more details about that case?

Sure! Nike's sponsorship of the NFL includes exclusive rights to produce team jerseys and merchandise, which has led to a substantial increase in their market share and brand loyalty among football fans.

Are there any case studies in the non-profit sector?

Yes, a great example is the partnership between the American Red Cross and various corporate sponsors. This collaboration has enhanced fundraising efforts and increased community engagement.

What metrics are used to measure sponsorship impact?

Common metrics include brand awareness, sales growth, customer engagement, and social media reach, which help assess the effectiveness of sponsorships.