What are some effective case studies on targeting in marketing?
An example of an AI chatbot conversation about case studies on targeting in marketing.
What are some effective case studies on targeting in marketing?
One notable case study is Coca-Cola's 'Share a Coke' campaign, which personalized bottles with popular names, significantly increasing sales.
Can you give me another example?
Sure! Nike's 'Dream Crazy' campaign targeted social issues and resonated with younger audiences, boosting brand loyalty.
What metrics did they use to measure success?
They measured success through sales growth, social media engagement, and brand sentiment analysis.
How can small businesses apply these targeting strategies?
Small businesses can leverage social media for personalized marketing and focus on niche audiences to enhance engagement.
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