What are some case studies on the effectiveness of testimonials?
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What are some case studies on the effectiveness of testimonials?
Testimonials can significantly influence consumer behavior. For example, a study by Nielsen found that 92% of consumers trust recommendations from friends and family over any other form of advertising.
Can you give me a specific case study?
Sure! One notable case is from a software company that increased its conversion rate by 34% after adding customer testimonials to its landing page. They showcased real user experiences, which built trust.
What types of testimonials are most effective?
Video testimonials tend to be the most effective, as they provide authenticity and allow potential customers to see real people sharing their experiences.
How can I collect testimonials from my customers?
You can collect testimonials by sending follow-up emails after a purchase, using surveys, or even asking for feedback on social media.
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