What are some case studies on website speed optimization?

What are some case studies on website speed optimization?

There are several notable case studies on website speed optimization. For instance, Amazon found that every 100ms of latency cost them 1% in sales. Another example is Walmart, which improved its conversion rate by 2% for every 1 second of load time improvement.

Can you provide more details on the Amazon case study?

Sure! Amazon's case study highlighted that their website's speed directly impacted user experience and sales. They implemented various optimizations, including reducing server response times and optimizing images, which led to significant revenue increases.

What tools did they use for optimization?

Amazon utilized a range of tools, including content delivery networks (CDNs), image compression tools, and performance monitoring software to track load times and user interactions.

Are there any other companies that have seen similar results?

Yes, companies like Google and eBay have also reported significant improvements in user engagement and sales after optimizing their website speed. For example, Google found that faster search results led to increased user satisfaction.