What is the difference between case studies and experiments?

What is the difference between case studies and experiments?

Case studies are in-depth analyses of a single case or a small number of cases, while experiments involve controlled testing to establish cause-and-effect relationships.

Can you give me an example of each?

Sure! A case study might analyze a company's marketing strategy over a year, while an experiment could test the effectiveness of two different ads on sales.

Which method is more reliable for research?

It depends on the research question. Experiments are generally more reliable for establishing causation, while case studies provide rich, contextual insights.

Are there any limitations to using case studies?

Yes, case studies can be subjective and may not be generalizable to a larger population due to their focus on specific instances.

How do I choose which method to use for my research?

Consider your research goals: use experiments for testing hypotheses and case studies for exploring complex phenomena in depth.