What are the differences between case studies and other research methods?
Case studies focus on in-depth analysis of a single case, while other methods like surveys gather data from larger samples.
Can you give me an example of a case study?
Sure! An example is a case study on a specific company's marketing strategy and its impact on sales.
What are the advantages of using case studies?
Case studies provide detailed insights, allow for exploration of complex issues, and can generate hypotheses for further research.
Are there any limitations to case studies?
Yes, case studies can be time-consuming, may lack generalizability, and can be subject to researcher bias.
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