What are the differences between case study research and quantitative research?

What are the differences between case study research and quantitative research?

Case study research focuses on in-depth analysis of a single case or a small number of cases, while quantitative research involves statistical analysis of data from larger samples to identify patterns and test hypotheses.

Can you give me examples of when to use each method?

Sure! Use case study research when exploring complex phenomena in real-life contexts, like studying a unique business strategy. Use quantitative research when you need to measure variables and generalize findings, like surveying customer satisfaction across a large population.

What are the strengths and weaknesses of each approach?

Case studies provide rich, detailed insights but may lack generalizability. Quantitative research offers broader applicability but can miss the depth of individual cases.

How do I choose the right method for my research?

Consider your research question, objectives, and the nature of the data you need. If you seek depth and context, go for case studies; if you need statistical analysis, choose quantitative research.