What are the main challenges in distribution channel management?
Some key challenges include channel conflict, managing relationships, and adapting to market changes.
Can you explain what channel conflict means?
Channel conflict occurs when different distribution channels compete against each other, leading to reduced sales.
How can companies manage these conflicts effectively?
Companies can manage conflicts by establishing clear communication, setting defined roles, and aligning incentives.
What role does technology play in distribution channel management?
Technology helps streamline operations, improve communication, and provide data analytics for better decision-making.
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