What are the main challenges in focus group research?
An example of an AI chatbot conversation about challenges in focus group research.
What are the main challenges in focus group research?
Some key challenges include participant bias, group dynamics, and managing dominant voices.
How can I mitigate participant bias during the sessions?
You can use techniques like anonymous feedback and ensuring a diverse participant group.
What strategies can help manage dominant voices in a focus group?
Encourage equal participation by setting ground rules and using a skilled moderator.
Are there any specific tools that can assist in focus group research?
Yes, tools like video conferencing software, transcription services, and analysis software can be very helpful.
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