What are the main challenges in programmatic advertising?
An example of an AI chatbot conversation about challenges in programmatic advertising.
What are the main challenges in programmatic advertising?
Some key challenges include ad fraud, data privacy issues, and the complexity of the technology.
Can you explain how ad fraud affects advertisers?
Ad fraud can lead to wasted budgets, as advertisers pay for fake impressions or clicks that don't result in real engagement.
What about data privacy issues?
Data privacy issues arise from regulations like GDPR, which require advertisers to handle user data responsibly, impacting targeting.
How can advertisers overcome these challenges?
Advertisers can invest in better technology, work with trusted partners, and stay updated on regulations to mitigate these challenges.
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