What are the main challenges in segment targeting for marketing?
Some key challenges include data accuracy, identifying the right segments, and adapting to changing consumer behavior.
How can businesses overcome these challenges?
Businesses can invest in better data analytics tools, conduct regular market research, and stay flexible in their strategies.
What role does technology play in segment targeting?
Technology helps in automating data collection, analyzing consumer behavior, and personalizing marketing efforts effectively.
Can you give examples of successful segment targeting?
Sure! Brands like Nike and Netflix use data-driven insights to tailor their marketing strategies to specific audience segments.
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