What challenges do niche brands face in today's market?
Niche brands often struggle with limited visibility, competition from larger brands, and customer acquisition.
How can they overcome these challenges?
They can focus on targeted marketing, build strong community engagement, and leverage social media to reach their audience.
Are there specific examples of successful niche brands?
Yes, brands like Warby Parker and Glossier have successfully carved out their niches by offering unique products and experiences.
What role does social media play for these brands?
Social media is crucial for niche brands as it helps them connect directly with their audience and build brand loyalty.
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