What are the main challenges of data-driven marketing?
Some key challenges include data privacy concerns, data quality issues, and integrating data from multiple sources.
How can businesses overcome these challenges?
Businesses can invest in data governance, use advanced analytics tools, and ensure compliance with regulations.
What role does customer consent play in data-driven marketing?
Customer consent is crucial as it builds trust and ensures compliance with data protection laws.
Can you give examples of companies that excel in data-driven marketing?
Sure! Companies like Amazon and Netflix use data-driven strategies to personalize customer experiences effectively.
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