What are the main challenges of targeted advertising?
Targeted advertising faces several challenges, including privacy concerns, data accuracy, and ad fatigue.
Can you explain the privacy concerns in more detail?
Sure! Privacy concerns arise from the collection and use of personal data without user consent, leading to distrust.
How does data accuracy affect targeted ads?
Data accuracy is crucial; inaccurate data can lead to irrelevant ads, wasting resources and frustrating users.
What is ad fatigue and how does it impact campaigns?
Ad fatigue occurs when users see the same ads too often, leading to decreased engagement and effectiveness.
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