What are the main challenges of transmedia marketing?
An example of an AI chatbot conversation about the challenges of transmedia marketing.
What are the main challenges of transmedia marketing?
Transmedia marketing involves storytelling across multiple platforms, which can be challenging due to coordination and consistency.
How do you ensure a consistent message across different platforms?
To ensure consistency, it's crucial to have a clear brand narrative and guidelines that all teams follow across platforms.
What are some common pitfalls brands face in transmedia campaigns?
Common pitfalls include lack of audience engagement, fragmented storytelling, and not adapting content to fit each platform's strengths.
Can you give examples of successful transmedia marketing campaigns?
Sure! Campaigns like 'The Blair Witch Project' and 'Coca-Cola's Share a Coke' effectively used transmedia to engage audiences.
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