What are the main challenges of implementing transmedia strategies?
Some key challenges include maintaining a cohesive narrative, managing multiple platforms, and audience engagement.
How can brands overcome these challenges?
Brands can create a clear strategy, invest in cross-platform storytelling, and actively engage with their audience.
Can you give examples of successful transmedia campaigns?
Sure! Campaigns like 'The Walking Dead' and 'Star Wars' effectively use transmedia to expand their stories.
What tools can help in managing transmedia projects?
Tools like Trello for project management, Hootsuite for social media, and Adobe Creative Suite for content creation can be helpful.
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