What is click-through rate?
An example of an AI chatbot conversation about click-through rate and its significance in marketing.
What is click-through rate?
Click-through rate (CTR) is a metric that measures the percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.
Why is CTR important for online marketing?
CTR is crucial because it helps assess the effectiveness of online campaigns. A higher CTR indicates that users find the content engaging and relevant.
How can I improve my CTR?
You can improve your CTR by optimizing your ad copy, using compelling images, targeting the right audience, and conducting A/B testing.
What is a good CTR percentage?
A good CTR varies by industry, but generally, a CTR of 2% to 5% is considered average, while anything above 5% is excellent.
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