How can clustering improve my marketing strategy?
An example of an AI chatbot conversation about clustering in marketing.
How can clustering improve my marketing strategy?
Clustering can help you segment your audience based on similar characteristics, allowing for targeted marketing.
What types of clustering methods are commonly used in marketing?
Common methods include K-means, hierarchical clustering, and DBSCAN, each serving different segmentation needs.
Can you give me an example of how a company used clustering?
Sure! A retail company used clustering to identify customer segments, leading to personalized promotions that increased sales.
What tools can I use for clustering analysis?
Popular tools include Python libraries like Scikit-learn, R, and software like Tableau for visualizing clusters.
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