What is the difference between co-branding and brand extension?

What is the difference between co-branding and brand extension?

Co-branding involves two brands collaborating on a product, while brand extension is when a brand uses its name to launch new products.

Can you give me an example of co-branding?

Sure! A classic example is the partnership between Nike and Apple, where they created products that combined fitness and technology.

What about brand extension? Any examples?

Yes! A good example is Dove, which started with soap and successfully extended its brand to include body washes and deodorants.

Which strategy is more effective for a new product?

It depends on the market and goals. Co-branding can leverage existing brand equity, while brand extension can build on customer loyalty.