What are some common co-marketing mistakes to avoid?
Some common mistakes include lack of clear goals, poor communication, and not aligning brand values.
Can you elaborate on how poor communication affects co-marketing?
Poor communication can lead to misunderstandings, misaligned strategies, and ultimately, a failed partnership.
What should we do to ensure effective communication?
Establish regular check-ins, use collaborative tools, and set clear expectations from the start.
Are there any specific examples of successful co-marketing campaigns?
Yes, campaigns like Spotify and Uber's partnership effectively combined their audiences for mutual benefit.
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