What is the cold start problem in e-commerce?
The cold start problem refers to the challenges e-commerce platforms face when they lack sufficient data to make personalized recommendations.
Why is it important to solve this problem?
Solving the cold start problem is crucial for improving user experience, increasing sales, and enhancing customer retention.
What strategies can e-commerce businesses use to overcome it?
Businesses can use strategies like leveraging social media data, implementing user surveys, and utilizing collaborative filtering.
Can you give an example of a company that faced this issue?
Sure! Many startups face this issue initially, but companies like Amazon have developed algorithms to mitigate it over time.
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