How can I combine heatmaps and session replay for better insights?

How can I combine heatmaps and session replay for better insights?

Combining heatmaps and session replay can provide a comprehensive view of user behavior. Heatmaps show where users click, scroll, and hover, while session replays allow you to see the actual user journey. By analyzing both, you can identify patterns and areas for improvement.

What tools can I use to implement this combination?

There are several tools available, such as Hotjar, Crazy Egg, and FullStory. These platforms offer both heatmaps and session replay features, making it easier to analyze user interactions.

Can you give me an example of how this combination helped a business?

Sure! A retail website used heatmaps to identify that users were not clicking on a specific product image. After reviewing session replays, they discovered users were confused by the layout. They redesigned the page, leading to a 30% increase in conversions.

What are some common mistakes to avoid when using these tools?

Common mistakes include not segmenting your data, overlooking mobile users, and failing to act on insights. Always ensure you're analyzing the right audience and making data-driven decisions.