What are the key metrics to track for advertising campaigns?
The key metrics include CTR, CPC, ROI, conversion rate, and impressions. Would you like to know more about any specific metric?
What does CTR stand for and why is it important?
CTR stands for Click-Through Rate. It's important because it measures the effectiveness of your ad in attracting clicks.
How do I calculate ROI for my ad campaigns?
ROI is calculated by subtracting the cost of the ad from the revenue generated, then dividing by the cost of the ad and multiplying by 100.
Can you explain what conversion rate means?
Conversion rate is the percentage of users who take a desired action after interacting with your ad, like making a purchase.
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