What are the common challenges in aligning marketing and sales?
Some common challenges include miscommunication, differing goals, and lack of shared data.
How can we improve communication between the two teams?
Regular meetings and collaborative tools can help bridge the communication gap.
What tools can facilitate better alignment?
CRM systems, project management tools, and shared dashboards are great for alignment.
Can you give examples of successful alignment strategies?
Sure! Joint planning sessions and shared KPIs are effective strategies for alignment.
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