What are some common mistakes in Facebook ad targeting?
Some common mistakes include not defining a clear target audience, using overly broad targeting, and neglecting to use custom audiences.
How can I define my target audience better?
You can define your target audience by analyzing your current customers, using Facebook's audience insights, and creating buyer personas.
What are custom audiences?
Custom audiences are groups of people you can target based on their previous interactions with your business, like website visitors or email subscribers.
Should I use lookalike audiences?
Yes, lookalike audiences can be very effective as they help you reach new people who are similar to your best existing customers.
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