What are some common mistakes people make with metrics?
Some common mistakes include not defining metrics clearly, using the wrong metrics, and ignoring context.
Can you give examples of wrong metrics?
Sure! For instance, focusing solely on vanity metrics like page views instead of conversion rates.
How can I avoid these mistakes?
To avoid mistakes, ensure you align metrics with your goals, regularly review them, and involve stakeholders in the process.
What should I do if I realize I've been using the wrong metrics?
If you realize that, reassess your goals, adjust your metrics accordingly, and communicate changes to your team.
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