What are the key metrics I should track for my startup?
Key metrics for startups include Customer Acquisition Cost (CAC), Lifetime Value (LTV), Monthly Recurring Revenue (MRR), and churn rate.
How do I calculate Customer Acquisition Cost?
CAC is calculated by dividing the total cost of acquiring customers (marketing expenses, sales expenses) by the number of customers acquired.
What is a good LTV to CAC ratio?
A good LTV to CAC ratio is typically 3:1, meaning the lifetime value of a customer should be three times the cost to acquire them.
Can you explain churn rate and why it matters?
Churn rate measures the percentage of customers who stop using your service over a specific period. It's crucial as it impacts revenue and growth.
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