What are the key metrics in marketing analytics?
An example of an AI chatbot conversation about common metrics in marketing analytics.
What are the key metrics in marketing analytics?
Key metrics in marketing analytics include ROI, conversion rate, customer acquisition cost, and customer lifetime value.
How do I calculate ROI for my marketing campaigns?
ROI is calculated by subtracting the cost of the campaign from the revenue generated, then dividing by the cost.
What is a good conversion rate for online marketing?
A good conversion rate typically ranges from 2% to 5%, but it can vary by industry.
Can you explain customer lifetime value?
Customer lifetime value (CLV) estimates the total revenue a business can expect from a single customer over their lifetime.
What tools can I use to track these metrics?
Popular tools include Google Analytics, HubSpot, and Adobe Analytics, which help track and analyze marketing metrics.
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