What are some common mistakes in ad copy testing?
Some common mistakes include not testing enough variations, ignoring data, and failing to define clear goals.
Can you elaborate on why ignoring data is a mistake?
Ignoring data can lead to poor decision-making. It's essential to analyze performance metrics to understand what works.
What are some best practices for ad copy testing?
Best practices include A/B testing, setting specific objectives, and continuously iterating based on results.
How often should I test my ad copy?
You should test your ad copy regularly, ideally every few weeks, to keep up with changing audience preferences.
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