What are the common mistakes in customer journey mapping?
Some common mistakes include not involving customers, focusing too much on internal processes, and neglecting emotional aspects.
How can I avoid these mistakes?
To avoid these mistakes, engage customers in the mapping process, prioritize their emotions, and regularly update the journey map.
What tools can help with customer journey mapping?
Tools like Lucidchart, Miro, and Smaply can help visualize and analyze customer journeys effectively.
Can you give an example of a successful customer journey map?
Sure! A successful customer journey map often includes stages like awareness, consideration, purchase, and post-purchase, highlighting customer emotions at each stage.
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