What are some common mistakes made in focus groups?

What are some common mistakes made in focus groups?

Some common mistakes include not having a clear objective, poor participant selection, and lack of skilled moderation.

Can you elaborate on participant selection?

Sure! Selecting participants who don't represent the target audience can lead to biased results and unhelpful insights.

What about the role of the moderator?

The moderator should facilitate discussion without leading it. A common mistake is being too directive or not engaging participants.

How can I avoid these mistakes?

To avoid these mistakes, define clear objectives, carefully select diverse participants, and train moderators effectively.

Are there any tools to help with focus groups?

Yes, there are various tools like online survey platforms, video conferencing software, and analysis tools to help manage focus groups.