What are the common mistakes in heatmap interpretation?
Some common mistakes include misinterpreting color gradients, ignoring context, and not considering sample size.
Can you explain how color gradients can be misleading?
Sure! Color gradients can create false impressions of data density, leading to incorrect conclusions about user behavior.
What context should I consider when analyzing heatmaps?
You should consider factors like user demographics, device types, and the specific goals of your analysis.
How does sample size affect heatmap results?
A small sample size can lead to skewed results, making it hard to generalize findings to a larger audience.
Any tips for avoiding these mistakes?
Yes! Always validate your findings with additional data, and consider using multiple data visualization methods.
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