What are some common mistakes in incentive campaigns?

What are some common mistakes in incentive campaigns?

Some common mistakes include unclear goals, poor targeting, and lack of follow-up.

Can you elaborate on how unclear goals affect the campaign?

Unclear goals can lead to misaligned strategies and wasted resources, making it hard to measure success.

What about poor targeting? How does that impact the results?

Poor targeting can result in low engagement and participation rates, as the incentives may not appeal to the right audience.

What are some ways to avoid these mistakes?

To avoid these mistakes, set clear objectives, define your target audience, and regularly assess campaign performance.