What are the common mistakes in persona creation?

What are the common mistakes in persona creation?

Some common mistakes include not using real data, creating too many personas, and lacking clear goals.

Can you elaborate on why using real data is important?

Using real data ensures that your personas are based on actual user behavior and needs, making them more effective.

What happens if I create too many personas?

Creating too many personas can lead to confusion and diluted marketing efforts, making it hard to target effectively.

How can I avoid these mistakes?

To avoid these mistakes, focus on research, limit the number of personas, and align them with specific business goals.